Another English club, another West Midlands club, another new American owner with dreams.
But West Bromwich Albion's new main man Shilen Patel mixes those ambitions with realism.
The 43-year-old businessman has taken over the Championship club as they chase promotion back to the Premier League, via the play-offs.
Albion are fifth, have been fifth for weeks, and look likely to remain fifth for the next few weeks too. The reward for which would be that one-in-four chance to get back to the top flight in May.
But Patel said: "Nobody can control the future. All we can do is influence that future, and do the things that might bring the best possible outcome.