Darren Moore will savour the ferocious atmosphere he expects at Villa Park on Saturday but says his focus is on “the game and not the occasion”.
The 168th Albion-Villa derby will be played out with both teams pursuing promotion and the Baggies looking to close the gap on the Sky Bet Championship’s top three.
Moore is ready to leave the local rivalry to the 2,000 Albion supporters making the short trip but insists “desire” will be key to a positive afternoon.