Martin Goodman is to replace Mark Jenkins as chief executive of West Brom.
Jenkins is stepping down after 14 years at The Hawthorns, the last 10 of which were in his current role.
Goodman, currently chief financial officer at Stoke, will start his new job on January 1, 2017.
Jenkins' decision comes two months after Chinese businessman Guochuan Lai's takeover of the club.