He's one of the Black Country's best-known charity fundraisers, who many people associate with marathon running, long-distance cycling and a passion for West Bromwich Albion.
But now Dave Heeley, who's universally known as "Blind Dave", has a civic role to play in his home borough of Sandwell.
The 67-year-old is now a Deputy Lieutenant, part of the West Midlands Lord Lieutenancy.
"It's a very proud moment for me and I feel very privileged to put that uniform on and that OBE medal on my chest," said Mr Heeley.
