Deflation is the opposite of inflation; prices go down, not up, over time.
And most economists will tell you that while excessive inflation is bad, deflation is generally really, really bad. If people think something is going to cost less next month than it does right now, they'll delay buying it. That slows down economic activity and production, the government collects less in taxes, folks get laid off because there's less spending, and everyone is worse off.
OK, that's in the real world. What about in the fantasy sports entertainment world we call football?
Nobody likes to talk about it because the outlook can be bleak.