West Bromwich Albion have launched a new project to help fight back against the growing problem of loneliness and isolation in our communities.
Our ‘Baggies Buddies’ initiative will get underway at the February 2 game against Middlesbrough with a view to it becoming a match day companion to those who may feel isolated or alone.
We plan to assemble a stable of 'Baggies Buddies' who will help us provide a permanent welcome to supporters currently deterred from attending games at The Hawthorns in the absence of companionship.
The Buddies will be available to meet up for some pre-match company from two hours before the match and will sit in a special “Baggies Buddies” zone during the game.