West Bromwich Albion and its Principal Club Partner Ideal Boilers have signed a deal to extend their partnership into the 2020/21 season.
Ideal Boilers became the club’s main sponsor in May 2018 and following a successful opening year – with an action-packed season ahead – has extended its two-year partnership agreement into year three.
Boilerman, Albion’s Ideal Boilers mascot, has taken The Hawthorns by storm since arriving on the touchline last season. Having become a worldwide phenomenon overnight, Boilerman merchandise is now available to buy online and at the stadium, and is collected by fans in all corners of the globe.