Slaven Bilic did not hold back following a 2-0 defeat at Fulham mthat sent his West Brom side back into the Premier League relegation zone.
The Baggies were beaten by two first-half goals at Craven Cottage, and remain winless after seven league matches. That there was no hint of a fightback in a game Bilic said beforehand was "very important" to the club's survival hopes was alarming.
And their straight-talking manager didn't try to sugarcoat the loss.
"They were stronger, sharper and quicker," he said. "Their passing was better. They were better in the areas of the pitch where it makes a difference.