When Ritchie Massey made a post on X on transfer deadline day promising free sausage sandwiches if West Bromwich Albion signed Adam Armstrong, he did not expect to be predicting the future.
The Oldbury cafe owner's post went viral after the football club's own account reposted his one and added "get the fryer on".
The deal for the Southampton striker was sealed 14 hours after the transfer window closed.
Mr Massey said the signing was a massive plus and would see the club have a goalscorer - "something that we've missed for a couple seasons now" - so what better way to celebrate than free sandwiches?