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Crypto investor Fred Chesnais is in talks with West Brom over a £60m takeover, with owner Guochuan Lai desperate to sell the financially-troubled Championship club

West Brom are in talks over a £60million takeover from Crypto investor Fred Chesnais.

Mail Sport has learned that the French businessman is ready to make a cash offer for the Championship club and all its assets, including the Hawthorns and their training ground.

Chesnais is the founder and chief executive of Crypto Blockchain Industries, a company who invest in blockchain-based services across the sport and entertainment industries.

The 59-year-old trained as a lawyer before joining video game company Atari, where he was chief executive until leaving to form his own production company.