It will be just after midday on America’s east coast when Alan Pace, the man who wants the keys to Turf Moor, settles down to stream what is a big night for Burnley.
The sort of night that, even though they are only three matches into this season, will define the next few weeks.
While describing the trip to West Brom as must-win might be premature, Burnley — three defeats from three — could really do with avoiding a fourth.
They are a club plodding along.