We run through the candidates for Premier League relegation as the scrap to stay among the money-spinning elite gets tougher than ever.
The stakes have never been higher in the Premier League for the teams at the top, but this is especially so for those scrapping at the bottom.
Transformative riches come along with a place in England's elite thanks to sky-high television deals, with a level playing field in the Championship often making quick returns a perilous business.
Here we run through eight candidates for the drop and their preparations for the most money-spinning of Premier League seasons yet.