Luton Town's director Stephen Browne hid a special message to Watford fans in his side's recent matchday programme.
Eagled-eyed supporters were quick to point out the hilarious message that was posted in the Hatters' programme for their home clash with Blackpool.
Rob Edwards' side went on to win the match 3-1, thanks to goals from Pelly-Ruddock Mpanzu and Carlton Morris, but it was their programme that made headlines.
Within the matchday programme, Browne had written a message to supporters within his 'From the Boardroom' segment.
While the majority of the copy related to the matters at hand for Luton, some fans were quick to point out, what they believed to be, a secret message.