Brazil is a country of a little more than 214 million people.
So the man that wears the highly symbolic No 9 shirt for the world-famous men's national football team is pretty special, and to call Richarlison 'one in a million' is underselling his gifts, and his rarefied position at the apex of the country's public consciousness, by an order of magnitude.
He's an idol to so many, a £60million spearhead of probably the biggest footballing country on the planet, who only scored one Premier League goal last season.
Richarlison has failed to fire at Tottenham Hotspur so far, but record goalscorer Harry Kane's departure for Bayern Munich provides the 26-year-old a golden opportunity.