The formula for building a popular sports franchise is simple: find a way to acquire stars, win games and the fans will come.
There’s a reason why the Los Angeles Lakers, Boston Celtics and most recently the Cleveland Cavaliers and Golden State Warriors have become the most popular teams in the NBA. They have stars that help them win games and people gravitate towards that.
The Washington Wizards haven’t won 50 games since the 1978-79 season.
Throughout the course of the NBA season, there are times when the Wizards really struggle to sell tickets.