TikTok is rolling out a “state-controlled media” label in 43 countries in a sweeping transparency effort.
In an announcement Wednesday, the company said it wants its users to better understand where its sources come from.
“Our state-affiliated media policy is to label accounts run by entities whose editorial output or decision-making process is subject to control or influence by a government.” the announcement reads. “Our goal in labeling state-affiliated media is to ensure people have accurate, transparent and actionable context when they engage with content from media accounts that present the viewpoint of a government.”
Companies or individuals who feel the label has been attached to them unjustifiably are able to go through an appeals process with the company.