Sprite is helping the world go green by ditching its famous green bottle.
Coca-Cola said Wednesday that it is swapping out Sprite’s signature green plastic bottle for a clear plastic bottle starting next month, ending the design’s 60-year-run.
The reason is that the green polyethylene terephthalate (PET) can’t be recycled for anything other than single-use items such as clothing or carpeting.
“Taking colors out of bottles improves the quality of the recycled material,” said R3CYCLE CEO Julian Ochoa, a partner with Coca-Cola, in a news release. “This transition will help increase availability of food-grade rPET [recycled PET].