I do not envy the marketing team for the Washington Wizards. What sells in the NBA is wins. Washington has posted a losing record for five consecutive years. They haven’t cracked 50 wins since 1978-79 — 44 seasons.
During that 44-season timeframe, the Wizards/Bullets have a record of 1,566-2,056 — a winning percentage of 43.2%. That ranks 27th among the 30 NBA teams. The only franchises with worse records since Washington’s last 50+ win season: the Los Angeles Clippers (42.3% winning percentage) and the Minnesota Timberwolves (40.2%).
If you can’t sell wins, the next best marketing strategy is hope.