Pepsi has rolled out a new version of Pepsi Zero Sugar using a new sweetener, the company said Friday.
The revamp of the soda company’s zero sugar offering will be promoted heavily during the NFL playoffs, including the brand’s first Super Bowl commercial in three years. A national ad campaign is also underway, featuring the tagline “Zero Never Tasted So Good.”
In its announcement, Pepsi noted that consumers preferred the new taste during testing, determining that the soda’s changed formula tasted more like cola, was smoother, and paired better with food. The company did not give any details about the new sweetener.