As part of its re-emergence in basketball culture, Converse has signed Washington Wizards wing Kelly Oubre Jr. to a multi-year footwear and apparel endorsement deal. The shoe deal will be the first of its kind in the NBA, with Oubre expected to wear Nike basketball sneakers on court, while headlining its Nike Inc. subsidiary brand Converse casually.
The partnership speaks to the growing attention paid to the league's arena entry fashion, with Oubre Jr. looking to lead and debut a variety of new Converse sneakers with his pregame arrival outfits throughout the season.
"Every game since my rookie year, I came in and just always wanted to look nice and always wanted to outdo myself," said Oubre.