When something goes wrong, it’s useful to have a scapegoat. Someone you can turn to, point your finger at and say, “That person. That’s the sumbitch responsible for all of this”. If for no other reason, it offers a catharsis; you can find somewhere to direct that anger, that vitriol, that sadness instead of keeping it bottled up and trying to scatter it a million different directions.
You want to point it at USC and UCLA. You want to point it at UW and Oregon. You especially want to point it at George Kliavkoff. You really want to point it at Brett Yormark.