In what has been a long chattered about (and if you’ve been here for a while, three years actually) dalliance with one another, we now know for sure who the primary bidder for the Pac-12 television rights is: Apple.
Multiple reports surfaced this morning following a meeting with the conference presidents and athletic directors that the deal presented was primarily with the tech company.
Sources: The primary deal presented to Pac-12 executives/ADs today was an primarily Apple streaming deal. The deal would have incentivized tiers, which would give it strong upside *if* certain subscriptions numbers are met.