Jon Wilner's Pac-12 Hotline is brought to The Seattle Times through a partnership with the Bay Area News Group. Wilner has been covering college athletics for decades and is a voter in the basketball and football AP polls, as well as the Heisman trophy. He shares his expert analysis and opinions on the conference for the Pac-12 Hotline.
Pac-12 Networks president Mark Shuken recently told the SportsBusiness Journal that the primary objective of the networks is to “amplify student athletes and their experiences,” not necessary to serve as a revenue-generating machine.
Those priorities seem to mesh with the fiscal reality: While broadcasting 850 live events this year, the conference’s wholly-owned media company got smaller.