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Inside Washington State’s plan to turn wins into dollars, and dollars into wins

Ticket revenue is at record levels thanks to four sellouts (double last year’s total), and donations are soaring. Now the Cougars need to keep the momentum going.

During his first year on the job, Washington State athletic director Pat Chun has frequently told the story about the time his current employer faced his previous employer.

It was Sept. 2002, and the 10th-ranked Cougars ventured to Ohio Stadium to play the No. 6 Buckeyes.

Chun has vague memories of the game itself — OSU won handily — but vivid recall of what happened afterward.

Buckeyes athletic director Andy Geiger walked into the office and told his staff, including Chun, to commence a $20 million fundraising campaign to support a renovation of the Woody Hayes Athletic Center.