Passengers on Frontier Airlines face a dizzying lineup of fees on everything from carry-on bags to sodas.
The airline has heard the complaints. On Wednesday, Frontier announced that it will discount several common fees if the customer buys them all in a bundle.
It’s a subtle but interesting shift at Frontier, which has bet its turnaround on the model of so-called ultra-low-cost carriers such as Spirit Airlines and Allegiant Air. They charge low fares but tack on lots of fees, including some for things like carry-ons and coffee that are still free on bigger airlines.