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For 6-6 Cougars, Cheez-It Bowl against Air Force will define their season as a success or a step back

PHOENIX — It’s about winning a football game for Washington State against Air Force in the Cheez-It Bowl, but it’s also about shaping a narrative.

The Cougars (6-6) will carry their usual approach into Friday’s game (7:15 p.m. PT, ESPN) against the Falcons (10-2) at Chase Field in Phoenix, taking one play at a time without focusing on the larger scope of what a win would signify for their season as opposed to a loss.

It’s also naive to think WSU players haven’t been pondering that since their bowl pairing was announced nearly three weeks ago.