For the fourth time in five years, the Apple Cup will be on Black Friday. It's just the second time the game will be in Pullman and the start time will be identical to the last one: 12:30pm and will be broadcast on either Fox or FS1, likely depending on how good or bad the teams are. The last iteration of the Black Friday game in Pullman, a wild 31-28 comeback victory for WSU, was broadcast on Fox.
Apple Cups on Black Friday are a relatively new phenomenon, starting up after the Pac-12 signing its new TV deal way back in 2011.