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Re-branding the Washington NFL franchise

The tom toms have been beating and smoke signals rising — or at least Twitter has been a’twittering. The word on the street is that we’re about to get an announcement from Washington’s front office about the name change “review” less than two weeks after said review was announced.

The speed at which the organization has apparently moved worries me. After all, if they do it right, the new name should be with the franchise for the rest of the century and beyond. This is not the kind of decision you want to get wrong, which normally means that it’s not the kind of decision you want to rush.