NEWS AND OPINION:
One industry veteran has offered some serious advice to those who work in traditional talk radio — which can be a bodacious business.
Consider that Sean Hannity — a syndicated radio host with Premiere Networks — has a national radio audience of 16.25 million listeners a week, according to Talkers.com, a leading industry source.
And yes, this is the largest radio audience in the nation. Fellow host Dave Ramsey is in second place with 13.25 million listeners.
They are among some 1,200 hosts around the nation who man the microphones day and night, addressing heavy duty politics, culture, faith, rumors, local news, business, recreational matters and much more.