More Americans streamed TV content in July than got it via cable, the first month this has ever happened, according to new data from Nielsen.
“Streaming represented a record 34.8% share of total television consumption, while cable and broadcast came in at 34.4% and 21.6%, respectively,” Nielsen noted in an investor-relations release.
Year over year, streaming’s share of views has increased by 22.6%; cable has dropped by 9.8% and broadcast by 8.9% in the same timeframe, according to the investor relations report.
The milestone for streaming comes on the heels of “four consecutive months of hitting new viewership highs,” in March-June 2022, according to a separate Nielsen press release.