Pepsi has discontinued its lemon-lime soda Sierra Mist, and is rolling out a new citrus-flavored competitor to Coca-Cola brand Sprite called Starry, the company has announced.
Sierra Mist failed to keep up with Sprite in the $82 billion soda market. Whereas Sprite controls around 7% of market share according to Bloomberg, Sierra Mist sales were a mere 0.1% of that market in 2022.
Internal marketing for Pepsi showed that thirst for lemon-lime sodas has never been greater. As such, the company decided to “give people a choice in an area that’s been dominated by one brand for years,” the company noted in a release.