The Justice Department filed a new antitrust lawsuit against Google on Tuesday that accused the Big Tech company of unlawfully bullying competitors who challenged its dominance in the ad tech marketplace.
The lawsuit, which has the potential to break up Google’s massive advertising business, was joined by eight states including California, New York, Colorado and Virginia.
“One industry behemoth, Google, has corrupted legitimate competition in the ad tech industry by engaging in a systematic campaign to seize control of the wide swath of high-tech tools used by publishers, advertisers, and brokers, to facilitate digital advertising,” the lawsuit said.