House Democrats’ campaign arm unveiled a seven-figure ad buy targeting Hispanic voters by region, using local accents and dialects.
The radio, digital, and print ads launched by the Democratic Congressional Campaign Committee hit Republicans as being “MAGA extremists” and urge voters to “¡Cálmate!” or relax and support Democrats.
“Democrats refuse to take Latino voters for granted and this latest investment will join the DCCC’s cycle-long commitment to court, build, and expand Democrats’ relationship and commitment to the Latino electorate,” said Mariafernanda Zacarias, DCCC senior advisor for Latino Engagement.
Ms. Zacarias added that the ads come at a time when Republicans are working to “lie and try to deceive voters” in Hispanic communities.