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Canadian woman featured in medical-death advertisement had wanted to live

Related Topics: Canada

The woman featured in an advertising campaign about Canada’s medically assisted death program had expressed a desire to live months before committing to death.

Jennyfer Hatch was the subject of an “All Is Beauty” campaign that was produced by fashion company La Maison Simons and circulated in October, the National Post reported last week.

But the 37-year-old used a pseudonym when she told Canadian television network CTV in June that she actually wanted to live instead of going through with the medical assistance in dying (MAID) program.

“I feel like I’m falling through the cracks so if I’m not able to access health care, am I then able to access death care?