Budweiser, the official sponsor of the World Cup in Qatar, will give stacks of unsold beer to the winner of the quadrennial soccer tournament.
Budweiser was originally slated to be sold inside the eight stadiums in Qatar at certain intervals before and after matches. But the conservative royal government of the Muslim country put the kibosh on beer sales in those venues Friday since Islam forbids alcohol.
“Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters,” FIFA, the international governing body of soccer, said in a statement Friday.