Airbnb announced with a new report Tuesday that guests who are perceived as Black have a lower booking-success rate than those who are perceived as White.
The study is part of an effort called Project Lighthouse that aims to find and eliminate discriminatory practices on the platform. The company partnered with such organizations Color of Change, the NAACP and Asian Americans Advancing Justice to help with the report.
Guests who were perceived as White had a 94.1% booking success rate while guests perceived as Black had a 91.4% success rate.
While Airbnb guests need not disclose their race, the study used data to determine what race a host would identify with a first name and a profile image.