An old business school professor of mine used to remind us frequently that making a good deal is often less about the target and more about the timing.
UW AD Jen Cohen followed that advice and struck a hot iron in inking UW’s $120 million, 10 year shoe and apparel sponsorship deal with Adidas today.
The record-breaking deal makes UW the 12th college deal for Adidas (and it’s second PAC 12 deal after Arizona State). The Germany-based sports apparel company has been trying to grow its footprint in American college sports over the past three years. Mark King, the President of North America for Adidas, has disclosed that his intent is to compete vigorously for major college deals and to establish a marquee contract in every region of the country.