Seattle startup PushSpring raised $5 million to crunch the data related to who is using which mobile apps, adding funding to a growing mobile-technology market that has a big presence in the city.
Bellevue’s Trilogy Equity Partners led the series A round, which brings total funding for PushSpring to $6.6 million. PushSpring was founded in 2013 to give app developers a better idea of app use and tune advertisers in to target audiences.
The news comes just days after fellow Seattle mobile marketing company Tune announced its third acquisition. Rather than competing, the two companies are actually partners because each provides a slightly different service.