In many ways, post-season college football is borderline meaningless. It is, essentially, a collection of exhibition games that don't count towards anything meaningful, unless you happen to be one of the few teams in the college football playoff or competing in one of the more prestigious non-playoff bowl games.
At least that's the baseline logic among fans and analysts.
But don't tell that to head coaches who are looking to create momentum and get a leg up heading into the next season. Don't tell that to players who are looking to improve their spot on the depth chart or to put up some highlight film on national television.