Plenty of eyeballs popped when the University of Washington announced in early September a record 10-year, $41 million Husky Stadium naming rights deal with Alaska Airlines.
But while the largest deal of its kind in U.S. college sports allows the university to reap new cash the next decade, Husky fans hoping to see the football team’s fortunes re-ignited overnight are likely in for some disappointment.
After all, this isn’t Major League Baseball, where teams can try to outspend rivals limit-free and quickly stockpile the best talent available. The Huskies won’t be throwing their newfound millions at quarterback Vernon Adams Jr.