It’s Adidas Day at Washington.
In April 2018, the UW athletic department agreed to a 10-year, $120 million sponsorship deal with Adidas — which promised to pay the Huskies $5.275 million annually in cash, $5.58 million annually in product and $1.1 million annually for marketing. In doing so, UW effectively dropped a 20-year partnership with Nike, which had been delivering $3.5 million annually in product and cash over the past decade.
The aforementioned 10-year Adidas deal officially went into effect on July 1, 2019.
Monday. Today.
But what — other than the sack of cash — do the Huskies have to show for it?