During fall camp, University of Washington athletics produced a video titled, “Chris Petersen: A Day in the Life.” The roughly 13-minute masterclass in college football recruiting and viral marketing featured Petersen — UW’s sixth-year head coach — cutting across a sun-splashed Lake Washington to Husky Stadium on his boat, with Mt. Rainier looming as large as the coming season in the distance. It included facilities tours, coaches meetings, recruiting calls and a practice — all immaculately edited to remove schematic/strategic spoilers.
And, prior to a film session with offensive coordinator and quarterbacks coach Bush Hamdan at 8:45 a.