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Analysis: How much could legalized sports betting be worth to the Pac-12? Billions.

The Pac-12 could be one of the first conferences to get a cut of the pie. They do, after all, hold the men’s basketball tournament in Las Vegas and, for a time, allowed NFL-geared fantasy sports sites to advertise on the Pac-12 Networks.

The NCAA won by losing this week with the Supreme Court’s decision to lift the federal ban on sports wagering. The governing body took one in the gut, but member schools stand to grow their coffers.

The decision in Murphy v. NCAA, handed down Monday by a 6-3 vote, was reminiscent of the 1984 SCOTUS ruling that the association’s ownership of television rights violated antitrust law.