In its bid to make a more comfortable shoe, Converse has unveiled a spiffier, pricier version of the nearly century-old Chuck Taylor sneakers.
There’s no doubt Chuck Taylors are cool. But comfortable? Not so much.
Converse answered that long-standing critique Thursday by unveiling a spiffier, pricier version of the nearly century-old tennis shoes. The biggest upgrade in the Chuck II, as the company is calling the revamped shoes, comes with technology imported for the first time from corporate parent Nike. Lunarlon, a lightweight, bouncy foam used in Nike’s running and basketball shoes, will now be found in Chuck’s rubber sole.