Long before there were eight million craft beers in every podunk town across the USA, sports fans have been nuts. We paint our chest, face, infants; whoever is either drunk enough to paint themselves, or too immobile to escape the face-paint applicator.
Why?
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Face painters, body painters, etc, these are the extreme crazies. But most of us are lying if there isn’t some little ridiculous thing we do on gameday that in our irrational sports-nut minds helps the team win.
For me, it’s not a shirt, nor a hat, nor the beer I choose from the fridge (my choice is always “what’s coldest”).