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The mishandling of the brand: the continuing failure of leadership on the business side of the Washington Commanders franchise

WARNING: This article is over 8,000 words. If you aren’t interested in reading that much, or if you simply don’t have the time to read something that long, then I suggest you turn back now.

As an option, you can read the article in 4 sittings of about 2,000 words each; it is written in 4 major sections, and you should find natural stopping points that make it fairly easy to read that way.

Former Team President and sometimes-GM of the Washington Redskins, Bruce Allen, was terrible at his job.

At least two full-time head coaches failed at their jobs on his watch, and for very different reasons.