ASHBURN, Va. — The Washington Redskins‘ 50-year sellout streak could come to an end Sunday when the franchise has its home opener against the Indianapolis Colts at FedEx Field.
But if that’s the case, Redskins chief marketing officer Steve Ziff said Wednesday, then so be it. In an attempt to win back fans, Ziff said the Redskins are trying to sell toward more authentic fans and less to ticket brokers.
“While it looks like the sellout streak is in jeopardy — that’s the message out there — for us, we’re more comfortable with this because we’re comfortable with how we do business on a long-haul basis,” Ziff said, later adding this new approach was the “right way to do business in the NFL.