In just a few days, the Washington Football Team is set to unveil the new franchise brand, live on national television. After an 18-month buildup, I am expecting the brand reveal to be a momentous event, which will go down in history. I am expecting something even bigger than the Sean Taylor Jersey retirement. Maybe something that historians of corporate America will discuss in the same category as Microsoft’s Windows 95 launch.
Why am I so pessimistic about the prospects of Tanya Snyder’s leadership team rising to the occasion of an historic opportunity of a storied NFL franchise making a fresh start?