I would like to start this piece by thanking all of the Hogs Haven readers and writers who have contributed entries and discussion points in the Naming the Brand Challenge. The response to date has far exceeded any expectations I might have had when I posted it. I am now busily working through the submissions to compile a long list of Grand Prize entries, which I hope to pare down to a shortlist of finalists by the time the new name is announced on Groundhog Day. It won’t be easy, because there are many prize-worthy entries already, and it’s still open for submissions.