When the Washington Bullets changed their name in the 1990s, the team solicited feedback from fans on a new moniker, running a contest that attracted thousands of suggestions. Then, when the franchise narrowed down the options to five, fans voted in a telephone poll to choose the winner: the Washington Wizards.
“Whatever name we chose, not everybody was going to be happy,” Williams said. “It was pretty clear.”
Picking a new name can be a challenge — one that the Washington Redskins are currently facing as they scramble to have a new identity in time for the 2020 season in less than two months.